You should use .html() function
<div id="Rss"><div class="Rss-Title"></div><div class="Rss-Author"></div><div class="Rss-Description"></div></div>$.get('http://stackoverflow.com/feeds/question/10943544', function (data) { $(data).find("entry").each(function () { // or "item" or whatever suits your feed var el = $(this); $('#Rss-Title').html(el.find("title").text()); $('#Rss-Author').html(el.find("author").text()); $('#Rss-Description').html(el.find("description").text()); });});